This is how most people use it – I’ll show you the variables used to define your audience. Otherwise you’ll use the ‘Everyone on Facebook’ option to create an audience profile to analyse. If you have a decent number of followers / likes on your Facebook page it makes sense to analyse your audience of fans to learn more about them.īecause they should be your ideal customer profiles. You can choose between ‘Everyone on Facebook’ or ‘People connected to your Page’. The first choice that’s presented to users is the type of audience they want to analyse. It’s listed in the ‘Analyze and Report’ section of the menu (see screenshot below).

When you have an ad account you can access the Facebook Audience Insights tool from within your Facebook Ad Manager by clicking on the menu icon and then ‘Audience Insights’. It’s a research tool offered by Facebook to advertisers. What is the Facebook Audience Insights tool? Facebook Audience Insights for Instagram.Is there a Facebook Audience Insights alternative?.Is there a Facebook Audience Insights app?.Is there a Facebook Audience Insights API?.What is Facebook Audience Insights affinity score?.Facebook Audience Insights demographics.Facebook Audience Insights not working?.Can you still analyse custom audiences using Facebook Audience Insights?.

Facebook audience insights